

Let’s be real: toilet paper is doing the bare minimum. We’ve all had that moment where we wipe and think, “Wait… am I actually clean?” And yet, wipes have been stuck in the shadows—hidden in cabinets, branded for babies, or treated like something we should be embarrassed to use.
After nearly a decade in Financial Services, I called it quits to create something I couldn't find: wipes that work and look good doing it.
Semmi is the answer—biodegradable, refillable wipes designed with elegance, not embarrassment. They’re gentle on your skin, safe for sensitive areas, and leave you feeling clean, fresh and confident.
Semmi is the luxury addition to your daily skincare routine. And a reminder that taking care of yourself should never feel like a secret.
Semmi is a play on a childhood nickname my parents gave me, Sweet Emi. When it came to naming this brand, I didn't want anything cliche "wipe" or "flush" references.
So I took something close to my heart and gave it a little twist. It's a name that doesn't scream "bathroom product," but fits perfectly in one.
We’re flushable, biodegradable, refillable, and made to look good doing it. Our wipes are made from 100% plant-based fibers, 99% purified water, third-party tested, free of alcohol, plastics and hypoallergenic, safe for sensitive skin.
Yes! We take that sh*t seriously. All Semmi wipes pass the 7 flushability tests outlined in the GD4 guidelines—the gold standard used across North America and Europe to ensure wipes break down safely in both sewer and septic systems.
Our wipes are made from 100% plant-based fibers, and are designed to break down once flushed—unlike baby wipes, makeup wipes, etc.
Here’s the tea: A recent study sampled nearly 1,700+ sewer items and found that flushable wipes made up less than 1%, while paper products (53%) and non-flushable wipes like baby wipes (34%) were the real offenders.
That said, we recommend flushing 1-2 wipes at a time, just to keep things flowing smoothly. Not comfortable flushing wipes in your house? No worries, you can throw the wipe in the trash.
Great question!
Semmi wipes are made from 100% plant based materials (aka wood pulp), with 99% purified water as the main ingredient.
Semmi wipes are designed with your most sensitive areas in mind. They're pH balanced, hypoallergenic, and safe for intimate use.
That said, they're also perfect for:
Nope! We avoid harsh chemicals, parabens, and strong scents.
Our wipes are also third-party tested to be alcohol-free, plastic-free, and hypoallergenic.
You bet. Our wipes are sewer and septic safe and complies with IWSFG 2020 and INDA/EDANA GD4 flushability guidelines. Its plant-derived fibers are purposefully designed to disintegrate as well as toilet paper when flushed (two wipes max per flush).
Not yet! For now, Semmi ships only within the U.S.—but we’re working on expanding internationally soon. Stay tuned
We’ve got your back—and your front. If Semmi isn’t working for you, reach out within 14 days of purchase for a store credit, refund, or a chat about what went wrong. All returns are subject to a $7.00 handling fee.
Please note: we do not accept returns of wipe packs that have already been opened.
You can manage your subscription anytime through your account. Simply log in to update your delivery frequency, pause your subscription, or cancel it altogether.
Need help? Shoot us an email at hello@getsemmi.com
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